So, I wrote a book.
It’s called The End of Work, The Start of Us, and it’s been brewing in me for years. It’s the culmination of watching so many people I know give the best years of their lives to jobs that would never, ever love them back.
If you’ve spent any time in Sarnia, you know the feeling. Work here isn’t just what you do; it feels like it’s all you are. About twenty years back, I started a blog series called The Sarnia Mindset. I was trying to put words to that quiet ache I saw everywhere—the one that whispers the best you can hope for is a secure job in the plants, a six-figure salary, and a long, slow coast to retirement. The dream wasn’t about building something new; it was about locking in a life where you could do the same things, just with a nicer lawn and maybe a few more weeks down south.
Then AI crashed the party, and a thought that had been nagging at the back of my mind for years finally clicked. I wasn’t crazy for thinking there has to be more than this.
My bet is that AI isn’t coming for our jobs. It’s coming for the parts of our jobs that are already soul-crushing. The TPS reports, the bureaucratic nonsense, the relentless churn that only ever seems to benefit shareholders. The machine can have that. All of it.
What’s left is the opportunity to build a world where more of us get to do the work we actually care about. A world where our lives aren’t shaped by jobs we have to tolerate just to reach a future that looks almost identical to the present.
It reminds me of that old story—the one about the missionary who finds a man lounging on a beach and tells him to build a business, scale it, sell it, and retire… all so he can finally have the time to sit on a beach.
We’ve been sold a long, hard road back to a place we could have been all along.
This book is my version of that story. It’s about how AI isn’t the thing that will break our world of work; it’s the thing that’s exposing how it was already broken.
I’ve come to believe AI isn’t the threat. It’s the mirror.
If you’re interested in that conversation, it’s available on Amazon Canada and Amazon USA
